In this session, we will explain how manufacturing brands can avoid the kind of trouble that leads to stalled growth and retraction. We will uncover the top three channels that manufacturers need to engage in achieving sustained growth, spotlight the Customer Value Journey, and reveal the proven 45 ways to achieving rapid 2x growth. Finally, we will take you through two marketing automation sequences that manufacturers are successfully using NOW to achieve a full opportunity pipeline.
Time: 20min (3x)
Presenter: Ed Delia
Bio: Ed Delia is president of the award-winning business branding firm Delia Associates, founded by his father, Michael A. Delia in 1964. Under Ed’s leadership, Delia Associates has contributed directly to the growth of numerous global and regional manufacturing, engineering and technology companies. Ed is one of only 250 professionals nationwide to be designated a Professional Certified Marketer (PCM) by the American Marketing Association. He is a Vistage Expert Speaker and regularly presents to organizations and associations on business branding and marketing.